The brief

This was a new and exciting route to market for an existing business. Currently providing a fully-managed holiday lettings business, there was a downturn in the marketplace caused by tough trading conditions. The credit crunch and hikes in airfares, meant a fresh approach was needed. There was already a successful direct lettings global website in place, and this idea was developed as the basis of a new offering, with a twist!

The result

Rather than providing a homogenous site that covered the globe, the umbrella identity of Gable Holidays was formed, with sub brands that provided direct to market holiday lettings on a country by country basis. Popular with owners because each site actively promotes the destination country, and popular with holidaymakers as all the information for a great holiday is at their fingertips. The first site..www.menorcaholidaysdirect.co.uk was launched this summer and has already been a great success. More international arrivals are coming soon!

The pretty stuff

Brand Identity

Blue Prawn have created a stunning identity and series of websites for Gable Holidays, a global holiday property letting company. Focusing on an object that is easily identifiable with the holiday experience, the suitcase, the Gable master brand features all of the country specific websites represented as stickers. Each country then has it''s own sub brand identity that is consistent throughout whilst being identified by it's own colourways. Blue Prawn are also responsible for creating the strapline which identifies each site as being the place for the perfect holiday.

Corporate Stationery

The strength of the brand is showcased on the corporate stationery with the highlight being the double-sided letterhead that features a luggage conveyor belt that runs front to back with all of the country specific sites dotted along the route!

Website

Menorca is the first of 18 country specific websites that we have designed. Each will be fully updatable by the client and will allow registered property owners to create their own adverts. A striking site that is engaging as it is simple to navigate.

Illustration

Rather than just use stock photography we have utilised our illustration talents by creating a series of bespoke vistas for the website that are also available online for both customers and property owners to purchase.

Flash Animation

Showcasing the quirky nature of the brand we have created an animated sequence that runs on the website that features a moving luggage conveyor belt with the sister sites bundling along the line. This will also be worked into an e-marketing campaign in 09.